e.l.f. Beauty Inc. (NYSE:ELF)

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  • bigreek42: $elf interesting
  • camaro69: $ELF Nice pop after earnings
  • camaro69: $ELF has had a nice pre earnings move. They report tonight!
  • camaro69: $DKS and $ANF report before the market opens tomorrow. They may have more today. Both beaten up. $ELF reports after the close tomorrow.
  • camaro69: $ELF HOD earnings tomorrow morning
  • woodman: $ELF - I haven't looked at this one in quite some time. It's rising from the depths and on a nice course from its bottom. It reports on 5/28 amc, though.
  • camaro69: @woodman $ELF it's working
  • champ: @camaro69 $ELF ....had a upgrade to $95....
  • marklesparkle: @champ $ELF earings amc whats your take
  • scottrades: Reminder: $AMZN Earnings after the close. Also: $ELF $NET $SFRM $FTNT $PINS $CLSK $TTOW and others.
  • champ: $ELF....last February their #earnings were expected to be $0.74 and they had a nice beat and 12 months later, this February the estimate is the same $0.75 and now this Holiday season they had sales in Mexico, so that should help, big time..... ....and on the last 4-earnings reports they beat every-time..... so my guess is, I'm expecting a nice beat and they could even have a huge surprise....we will see and I'm going to swing a position, into their earnings.
  • traderbren: @champ $ELF #earnings - big open gap to the downside at 58.58
  • traderbren: @scottrades $BILL - heading for a gap close at 66.45 // Also, $ELF has a gap below at 58.58
  • champ: @traderbren $ELF #earnings ....I have 15 shares and it is at $70, for now, I might dump it before the AH close..... Guidance was what hurt the stock.
  • champ: $ELF...LOD was at $85.41 and the January high was at $137...this Retailer looks like it got hit by a Truck ...but it might be still alive ...... ....and they are going to report their #Hoilday-Sales numbers on Thursday/after/confirmed...2/7/after...... ....this Retailer is Set-up for a huge bounce...and it sure looks like it is Now #spring-loaded.....because the shorts could have been spreading Fake-news.... ...and on their last 4 earnings reports, they have been beating by $0.18 to $0.34, so at this low price level, they could have a huge bounce, on any type of an earnings beat..... ...and I will be holding a position into their earnings report. ~~~~~~~~~~~~~~~~~~~~~~~~
  • marklesparkle: @champ $ELF #Hoilday-Sales #spring-loaded.....because They manufacture in China is whats got traders panties in a bunch
  • champ: $ELF...this stock has 5-upgrasdes before they report their Holiday earnings on 2/6/after.....by $GS $BAC $MS $USB Truist and $BAC has their price target at $180.... are they all wrong, I don't think so.
  • champ: $ELF...I got back-in today, could be starting a #Pre-earnings-move, for their Holiday-sales report.
  • champ: My account had a Great day and on the close, I'm swinging 20 positions, $SSO $SMH $KMI $PAA $ET $LBRT $SEI $SND $GTLS $BURL $GOOS $OLLI $WING $BLDR $OC $CPA $SOUN $CPA $ARCH $JOBY and I took profits on $UAL, after the close, plus today I took profits on these swing positions because $they turned. Red...ERX $GUSH $LNG $DVN $EQT $PR $WTTR $ELF $MSTX..... ....plus I have a #Buy-Back-List and a stock Watch-list, plus I will also be working off of my News-feed. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • champ: $ELF is HOD and $JPM upgraded their #price target to $163, from $154, also this morning....could start a nice #Pre-eanings move, they will report their Holiday-Sales numbers on around 1/29, not confirmed....... ......and this is the first year that they had sales in Mexico, and that positive new move should be a real nice game changer for their Profits. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I added.
  • champ: $ELF...this News mover is HOD and will be zigzagging higher, is my guess.
  • champ: $ELF..HOD, nice move, Upgrade this morning.
  • champ: $ELF...is still dancing around, up $5.00, off of LOD.
  • champ: $ELF...doesn't really show, how its going to move next....but it can reward nicely, most of the time...... ....maybe at around $130......
  • champ: $ELF...is at Entry, their Holiday Sales should be much larger this year Now that they are in #Mexico, for this years Holidays Sales.
  • champ: $BOOT ...this Retailer is a Hold thru their Holiday-Sales and it looks like it started a #Pre-earnings move already........ $BURL $DECK $ONON $GOOS $OLLI $ELF.....these Retailer should also do the same, at least thru the Holiday-Sales-Season....this is my plan on these Retailers...... .....that will #zig-zag all the way, into January. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • champ: $ELF...HOD at $136.70, off of a upgrade, by $GS this morning and LOD was at $$133, I did get back-in this morning.
  • champ: $ELF...$GS..upgraded to $165, this morning, all of their customers will be moving in.
  • MongosPawn: $ELF Added.
  • Crodmm: $BOOT $ELF. Both running
  • Crodmm: $ELF Really moving all of a sudden
  • Geewhiz: $ELF recovering from the quick short attack. Seems illegal.
  • debeers: @scottrades $TGT -target concentration on discretionary and fashion did not fly. Folks need essentials now and yupscale folks going to Walmart for necessities because so much less than the supermarkets. The one thing that did ok was discount beauty which is $ELF so i'd appreciate some guidance from you, Scotty, on that one. Thanks, Scotty
  • scottrades: @debeers $TGT $ELF Anytime a stock is under the 200 Day MA, it's at risk of trending lower. At this point I think you just want to make sure $ELF holds above the green box area.
  • debeers: @scottrades $TGT $ELF -I can wait a while and thanks so much Scotty.
  • Onthemark: $ELF Hedge Fund Muddy Waters is short the stock and issued a report that the company is a revenue and inventory mystery. They plan on reducing their short position upon publishing the report today. The stock is down 14 points already.
  • billyzeke: @Onthemark $ELF Just saw the chart, yikes!
  • kenb: @Onthemark $ELF wow, another short report. There have been a lot of short reports being published lately for various companies. I'm wondering if this is normal when the market is in an upward trend and near the highs. NP in this one.
  • mhuie: $ELF Does anyone have any opinion on Muddy Water's reason for shorting ELF?
  • champ: @mhuie $ELF ... they always pop-up and short something, maybe because they know that they can get away with it for a few Days.
  • DavidK: @mhuie $ELF o read they are going to start covering their short position.
  • Motorman: $ELF Phase 2 retest of break out above 20 day. Could be a place to start /add.
  • champ: $ELF ..is Now getting a #U-turn....4 Green stairs.
  • champ: $ELF...the nice LOD-turn was at $117.80.
  • champ: $ELF....here is some #News on the Retailers, all the Retailers that have been beating on their earnings reports, all of them will #beat again, in their #best-Sales-quarter-of-the-year, on their Holiday-Sales and many think, that's a No-brainer. ~~~~~~~~~~~~~~~~~~~~~~~~~~~ However the fact is....there will #always be zig-zags along the way.....because traders are the zigzaggers.
  • champ: $AXON $ELF $PLTR...these stocks had good Entries this morning, off of around their LOD's......
  • champ: $ELF and $GTLS both of these swing positions are HOD.
  • champ: $ELF is HOD...up another $14.00 today.
  • Onthemark: @champ $ELF Took half off.
  • champ: @Onthemark $ELF ....For now I'm still holding my Full-hand.....and I have my back against the Wall, so I'm watch everything..... ....and the News-flow on $ELF, could keep this moving for a few more Days or weeks.
  • champ: $ELF is HOD...and I did get Back-in this morning.
  • champ: $ELF ...is HOD.
  • Onthemark: @champ $ELF I like this one, and have added on the way up
  • champ: @Onthemark $ELF ...This has been a large profit maker for me, off of that earnings #U-turn on Wednesdays 11/6.
  • Henry: Will $ELF finally get out of the cellar? I think it traded as high as 120 right after earnings last night.
  • curtis: @Henry $ELF (Watching, Earnings were good. .77 vs .43 estimate 80% higher) This should squeeze higher today. Added partial at 114.
  • jonwest88: $ELF squeeze play above 116.5 ?
  • champ: @jonwest88 $ELF ....I'm holding, #News-flow is real positive, going into Black Friday and the Holidays Sales Season...and $JPM has a price target on their back at $154. Nice for Short-term and Long term might work also, into January
  • jonwest88: nice pop for $ELF
  • champ: $KMI $ELF...I took my nice profits on both, on the open this morning and I will wait to buy back-in at some point.
  • champ: $ELF....Back-in at $110.77....Trailing..
  • champ: $ELF...I added at $107.65 and I'm now back at my normal position size....
  • champ: #Copy-Cat-Sellers going on this morning, watch for nice U-turns...because they could be really Profitable, down the road,.....$KMI and $ELF could be a few.
  • champ: $ELF...$106.84 was LOD and those who caught Entry #around that level are currently in Profits....
  • billyzeke: @champ $ELF #around I took a third of my position off yesterday around 116, and added it back this morning at 107.
  • champ: @billyzeke $ELF #around ....I took all of my Profits off and started over again, with New buys at much lower price levels and now I'm going to see how it plays out. Good Luck!
  • billyzeke: @champ $ELF #around I would have liked to have done that but I was a little slow as I was managing other postitions so I just rode it out with my 2/3's, I think it'll work out.
  • champ: @billyzeke $ELF #around ...Yes I agree, if it does what we think it should do.
  • champ: @Geewhiz $OLLI $ANF $ELF $KMI.......$ELF...is working nicely off of our $105 entry...... and $KMI...is really in the game, for a nice #Pre-earnings move...Yes investment position, for sure and I'm still adding also, just about every week lately, X-Date will be on 10/31, they should be raising the Div, this time or next....... ....$ANF....this is a hot retailer, going into the Hoildays..... and $OLLI has always been a zig-zagger as it climbs up the Wall of Worry and they just took over 7 Big-Lot locations...for down the road openings, takes 3 or 4 months....and the more new locations, the higher their profits will climb, for their earnings beats. Good Luck! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • champ: This is some of my# research-notes on $ELF....is Expanding its reach and Now has a presences in #14 countries, and this is where their next #Growth-engine is going to come from because these 14 countries #only represent 16% of their sales..........
    . ...
  • chrisbman360: @champ $ELF #14 #Growth-engine #only #Now #Sephora-Mexico, #women-Cosmetic-analysts, Great timing Champ. $ELF had just popped up on my alert as it is looking like a setup for a breakout and I was starting to scale in. This has been a bottom dweller but perhaps with these new targets the buyers are coming back.
  • billyzeke: @champ $ELF #14 #Growth-engine #only #Now #Sephora-Mexico, #women-Cosmetic-analysts, Working very well, I have added a couple times since 105.
  • champ: @chrisbman360 $ELF #14 #Growth-engine #only #Now #Sephora-Mexico, #women-Cosmetic-analysts, ......I got in last week and so far, it sure looks like Investors are moving back-in.....and for sure, Traders will zig-zag this stock.............. .....however still has #Entry-timing and I expect it will keep climbing into the Holidays......... My plan is, I'm going to try to hold this Santa position, into their Holiday Sales earnings report in February, however the Markets are always, in charge of all of my plans, so I might have to move out and then back-in a few times. Good Luck! ~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • chrisbman360: @billyzeke $ELF #14 #Growth-engine #only #Now #Sephora-Mexico, #women-Cosmetic-analysts, Scaling in is good call. Seems there is some overhead resistance at 120 I'm waiting to see if it can break through before banging the buy button hard. Today 10/14 is first time above 20d in quite sometime.
  • champ: $OLLI $ANF$ELF...my Retail zigzaggers are all HOD.....Swing positions...
  • Geewhiz: @champ $OLLI $ANF $ELF Thanks for $OLLI and $ELF. I have owned your favorite $KMI for a long time but added along the way based on your info. Appreciate all you do.
  • champ: $ELF...holding above $105, nothing really going on, only zig-zags, as it waits for direction.
  • champ: $ELF...a clean move through $106....I added a little because I'm guessing Santa is coming again this year for low cost cosmetics.
  • billyzeke: @champ $ELF HO! HO! HO!
  • champ: $ELF...now moved thru $107....
  • champ: @billyzeke $ELF....Yes...and the auctioneer is now saying $108 .. $108 ...do I hear $108.
  • champ: $ELF....new positions at $106.46, has room to move, new #News this morning, as of today they are expanding into Mexico, for the first time....Check-out this News. ~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • champ: $ELF is at $106.70...this new-News puts them in Mexico, for the first time, just in time for this years #Christmas Holiday Season Sales, which means that their Revenues and Profits will be climbing....... ....and this new-News is not fully out Yet....... plus they always say that the Markets are forward looking........ ....so first up is the Elections and so far, the Markets like what they are seeing...... ...then next up is the Holiday Shopping Season and that will kick-off on Black-Friday. ~~~ Don't be too late on picking out your Retail stocks, for this year's Retail Shopping Season and if we are too early, then we need to leave room, leave $$$ too add-on. That's my Plan. FWIW ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  • champ: $ELF...now at $105.30...looks like #CopyCat day and swing traders taking their profits off......#wait for the #low-turn, because they are helping us to get better entries....small size first and then maybe build is how it normally works. FWIW
  • champ: $ELF..is somewhere around $105, going to be the right price level..?....wait to find out, we will see, if and when the insiders start to do something....... ........maybe $105...... ~~~~~~~~~~~~~~~~~~~
  • billyzeke: @champ $ELF I took a nibble here at 105.15, I see it as a low risk trade with a lot of upside potential.
  • joelsg1: @champ $ELF Chinese company making Chinese product but no longer selling in China, ugly chart, No thanks.
  • champ: @joelsg1 $ELF ....I'm talking about Mexico, in stores and online, #only taking over Sephora Mexico business only and the Holidays....... ........Plus an Ugly chart = an opportunity knocking and....waiting at $105....... ...and your talking about China.....??? ~~~~~~~~~~~~~~~~~~~
  • bigbartabs: @champ $ELF ... so what happened in July? All of Elf's customers decided to go ugly at the same time?
  • billyzeke: @bigbartabs $ELF LOL Apparently so, but they at least held out longer than the ULTA users...they went ugly in March. :D
  • bigbartabs: @billyzeke $ELF ... $ULTA ... good point! As grandma bigbartabs used to say... "Never, but never lose your sense of humor!"
  • champ: @bigbartabs $ELF....Exit-timings were clearly in March and July and it is also easy to see Entries ....I'm a trader and when I look at the chart, I can clearly see that 2023 move into the Holidays, that's what I see.... .....and now with that new positive Mexico-News, I'm guessing that this could be an Entry for a Trade...... and this $105 price level might work, off of this new Entry-trigger...... ....and that old saying works............. Buy low and then try to take profits off at a higher price........ ....and Now I will see how it plays out in the coming Days and Weeks. ~~~ Thats my Set-up and Plan.....and I will see how it goes, however I have a Trailer but I would like to build around this current $105 $$$ price level. ....This is just a simple trade for me and I expect #a-lot-of-zig-zags because I have seen this movie before.
  • champ: @billyzeke $ELF ....$ULTA always drops first because many of their customers can't afford to go in, so they stay home and do their hair themselves and family members and friends also do each other's hair....... ....and as we all know....$ELF doesn't own any Beauty Salons, so they don't have that type of overhead.
  • jimbyloff: @debeers What’s your current opinion on $ELF?
  • debeers: @jimbyloff $ELF -There has been a lot pof insider selling on this one. If management is selling why should i be holding? Contrast that with $TOL--With $TOL, every time the market pulls back, the management of $TOL buys. So i ask you, where is the future brighter?? Even when the economy goes down, $TOL makes its nut.
  • Henry: $ELF's downfall has been a bit of a mystery. Based on last quarter's earning, they are earning $4 share so probably it was too rich at $219 A 50% correction fixed that. Here are price estimates from TOS. Bottom fishers only.
  • traderbren: @joelsg1 $SG - yeah, she loved the salads....they must be good at $15 a pop. I think @Woodman daughter & mine have stopped spending at $ELF, $ULTA, $URBN, and $ANF....which is better for our wallets. ;-)
  • jonwest88: $ELF some body came and stole the leprechaun's pot of gold! Down 48 % since July. Down 25% in a week on no news? The ladies stopped buying make up? I mean Kamala looks good and wears make up, as does Melania and every other woman of influence. OY!
  • Henry: @jonwest88 $ELF Every time another cosmetic company reported and missed, they went down. Then they reported, beat, and dropped like a stone. BAC lowered their pt to $190, but kept it as a buy. IDK
  • Mckirdie12: @jonwest88 $ELF too funny
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Stock Price $133.97
Change 0.19%
Volume 2,399,830

e.l.f. Beauty Inc is a cosmetic company. The Company along with its subsidiaries conduct business under the name e.I.f. Cosmetics, offering products for eyes, lips, and face to consumers through its retail customers, e.I.f. stores and e-commerce channels.

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